This week’s articles focus on: automated email messaging to engage patients in their own care; five healthcare trends to watch in 2016; why the IT transformation is creating a growing need for CIOs; adding an annual pledge for healthcare facilities that participate in the Image Wisely program; and the move to spend more healthcare IT dollars on analytics, patient engagement, customer relationship management and cybersecurity.
- Hospitals employ email ‘empathy’ to help doctors and patients keep in touch – Kaiser Health News
A healthcare startup made a wild pitch to Cara Waller, CEO of the Newport Orthopedic Institute in Newport Beach. The company said it could get patients more engaged by “automating” physician empathy and told Waller its messaging technology would improve their satisfaction and help keep them out of the hospital. High satisfaction scores and low readmission rates mean higher reimbursements from Medicare, so Waller was intrigued. So far, she’s been surprised at patients’ enthusiasm for the personalized—but automated—daily emails they receive from their doctor.
- 5 healthcare trends to watch in 2016 – Auntminnie.com
The top 5 healthcare trends to watch in 2016 are: Patient adoption of health-related apps equips patients to seek access to care anywhere at any time; the cloud will become a core method of enhancing interoperability; FDA mandates PACS compliance requirements; the Baby Boom generation will have a continued impact on healthcare and cybersecurity remains a key concern.
More than 80 percent of leading life sciences companies have created new digital and innovation leadership roles to capitalize on the IT transformation in healthcare, with nearly half hiring new chief information officers during the past three years, according to research from the IMS Institute for Healthcare Informatics. The rise of mobile devices, cloud storage, predictive analytics and other digital innovations offers new opportunities for advancing patient care as companies launch innovative products at a more rapid pace and in more therapy areas, according to IMS.
- Image Wisely asks for annual pledge from participants – Health Imaging
Healthcare facilities who participate in the Image Wisely program will now need to make an annual pledge to limit excessive imaging and curb unnecessary patient exposure to radiation. Pledges made before Jan. 1, 2016, will expire at the end of this year, while facilities that pledged to all three levels of the previous version will not be required to re-pledge until 2017. All other facilities are required to take the new pledge in order to retain their status in the program.
- Tech shift: More IT dollars flow to analytics, consumer efforts, security – Health Data Management
Investment in IT is still growing at many hospitals, but healthcare organizations now are looking at technologies that can help them take advantage of the EHR infrastructure they’ve put in place in recent years. There’s a perceptible shift toward key technology areas, with the top drivers for budget growth being analytics, patient engagement, customer relationship management and cybersecurity, according to the results of a recent survey of about 200 hospital IT decision makers by IDC Health Insights.