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Carestream Health Wins National Marketing Award For Launch Of Wireless Digital X-Ray System

May 4, 2010

ROCHESTER, N.Y., May 4 — Carestream Health, Inc., was a top winner in the Twenty-Seventh Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, for its marketing of the industry’s first wireless x-ray system—the CARESTREAM DRX-1 System.

The Healthcare Advertising Awards ( is the oldest, largest and most prestigious healthcare advertising awards competition, with more than 4,000 entries received for this year’s competition. The Healthcare Marketing Report is a leading publication covering all aspects of healthcare marketing, advertising and strategic business development. A national panel of judges reviewed entries from around the world based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Carestream Health and its direct marketing agency partner—The Verdi Group—submitted its DRX-1 system launch campaign in the Direct Mail Advertising category for medical devices. This integrated campaign featured two direct mail pieces, customer-focused email communications and outbound telemarketing. The panel of judges honored Carestream Health and The Verdi Group with a gold award for this highly successful marketing program.

Carestream Health continues to see strong demand from hospitals around the world for its innovative CARESTREAM DRX-1 System, which converts an existing x-ray room to wireless DR technology in less than a day and at a fraction of the price. Upgrading traditional x-ray rooms to digital technology is quick and easy, and patients and staff can have the benefit of immediate image capture and excellent image quality provided by the DRX-1 system.


Carestream Health, Inc.
Carestream Health, Inc., is a worldwide provider of dental and medical imaging systems and healthcare IT solutions; molecular imaging systems for the life science research and drug discovery/development market segments; and x-ray film and digital x-ray products for the non-destructive testing market. For more information about the company’s broad portfolio of products, solutions and services, please contact your Carestream Health representative or visit
CARESTREAM is a trademark of Carestream Health, Inc.