AHRA 2017: Bringing Disney’s Magic of Customer Service to Radiology


AHRA keynote: practical takeaways for imaging leaders

In the shadow of Disneyland, nearly 1,000 attendees at the 2017 AHRA: The Association for Medical Imaging Management annual meeting, kicked off the week in Anaheim with a keynote from entertainer Chris Blackmore.  Combining humor and magic, Chris translated Disney’s famously successful customer service approach to practical takeaways for imaging leaders.

Radiology directors and imaging managers today are faced with managing lower reimbursement, volatile legislation, and stiff competition. It’s a lot to navigate, and the stakes are high. Chris urged attendees to realize that one of the few things they can control in the response to these pressures is delivering an outstanding patient experience.AHRA attendees at keynote

It is easy to focus on the day-to-day management of the radiology department – patient throughput, equipment utilization, and cost controls. But an outstanding patient experience will help your facility meet patient satisfaction goals tied to value-based care reimbursement models, and attract and retain referrals and patients in consumerized-healthcare environments. It will also help you truly offer the patient-centered care we all aspire to. Continue reading