Innovation is easier when you start with a clean slate
Dan Monaghan, Carestream Health
Sometimes great ideas, like Carestream’s customizable ultrasound touch panel, need to wait for a confluence of factors to impel their implementation. German philosopher Arthur Schopenhauer described this path to product design—a great idea is at first ridiculed, then violently opposed and finally, accepted as obvious1. Certainly many innovations followed this path. Mary Anderson, an American rancher and real estate developer, was turned away for her 1902 invention, the windshield wiper, though Cadillac adopted it after the patent expired.
Carestream was able to design our Touch Prime Ultrasound from a clean slate—no pre-existing technology kept us from producing it. Its all-touch panel lets each sonographer enjoy a customized ultrasound machine.
When the iPhone with its touch screen was introduced, here’s what Steve Jobs said about the user interface:
“…a revolutionary user interface is the result of years of research and development, and of course, it’s an interplay of hardware and software.”
“Now, why do we need a revolutionary user interface? Well, the problem with [other phones]…They all have these keyboards that are there whether you need them or not to be there. And they all have these control buttons that are fixed in plastic and are the same for every application. Well, every application wants a slightly different user interface, a slightly optimized set of buttons, just for it. And what happens if you think of a great idea six months from now? You can’t run around and add a button to these things. They’re already shipped.”
Like a smartphone: a customizable ultrasound machine
Now that smartphones and tablets are part of everyone’s lives, we thought it was time to bring this technology, with all of its advantages, to ultrasound. The touch panel is designed to offer the best personalization of the complex tasks undertaken by sonographers, and it offers ergonomic benefits, too.
Because the Carestream touch panel is customizable—much like a smartphone or tablet—each sonographer can program his or her own protocols, tied to his/her sign-in badge. Once set up, all the sonographer has to do is swipe the badge for the system to recall the settings. Watch a video to see the customizable ultrasound control panel.
Like a tablet, easy to clean: Another benefit from our “revolutionary user interface”
Because the touch panel lacks buttons or knobs that stick out—like most of the other ultrasound systems on the market—a sonographer can disinfect it with a quick wipe. Again, a design that came from the touch panel—another reason we were sure we were on the right path with the touch panel.
By starting with a clean slate, we’ve designed a customizable ultrasound system that offers many advantages to a sonographer or a radiology administrator, including a great deal of personalization, ergonomics, and efficiency.
To watch a video demo of the Touch Prime Ultrasound system or request a “lunch and learn” at your facility, visit carestreamtouchprime.com.
1 Schopenhauer, Arthur. Arthur Schopenhauer. DFG-VK Bonn-Rhein-Sieg, 2016. Web. 21 Oct. 2016.
Dan Monaghan is the Regional Ultrasound Business Manager for Carestream in the United States and Canada. Twenty-one of his twenty-five years in healthcare have been devoted to ultrasound equipment sales and management.